We work with our partners to create the conditions necessary for animal agriculture’s ecological and economic success. We do this by creating meat products that meet the needs of consumers who are concerned with where their food comes from and how it is produced.
Alongside others, we catalyze innovative solutions for business bottlenecks, promote certification systems, and increase market connections for ranchers and consumers.
Partnering with thought leaders to find opportunities for addressing the bottlenecks in sustainable food systems.
Developing education, outreach, and business partnerships to increase the business of sustainable animal agriculture.